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Business Alchemy

Before you can successfully focus on revenues, profits and development, you have to clarify your purpose, mission and values. Why does your business exist? What is your vision? I invite you to think in a "story-centered" way. Answer these questions thoughtfully:

  • What is our signature story/defining statement?
  • Is this story serving our goals/mission/vision? Is it aligned with our core values?
  • Are we telling the right story to the right audience(s) at the right time?
  • Do our team members know – and embrace – our story?
  • Do our marketing materials support our story?
  • How can our story be repositioned to generate greater results?

Together, we will evaluate your current story and align it with your vision and values to foster greater harmony, true prosperity and opportunity at every level in your business or organization.

Services offered:

  • Content marketing. How do you package and present content so your intended audience receives value? You need a strategy that addresses both your current and future focus. What's the ideal mix: articles, blog posts, case studies, newsletters, video? I'm your content marketing guide.
  • Case studies. Stories sell. A well-crafted signature story that showcases how your product or service solved a problem evokes emotion. And that's when – and what – people buy.
  • Web content. Writing for the web is an art. Content that clearly expresses your message – using strategic SEO keywords – means your site visitors will be able to make informed and profitable purchase decisions.
  • Blogs. A blog must attract readers in order to boost business. When one company hired me to help build brand awareness through blogging and social media, they skyrocketed to Page 1 in a relevant keyword search. Read the testimonial.
  • Newsletters. Newsletters are a prime marketing tool. From brief e-newsletters to in-depth e-zines, it's vital to create content that voices your vision. An effective newsletter keeps your brand top of mind with key audiences, delivering value on a consistent schedule.
  • Article writing/editing. As a seasoned freelance writer and "ghostwriter," I'll craft a compelling story around your message. When the article appears in a targeted business or trade publication, it establishes or builds your professional credibility.
  • News releases/media kits. All businesses need good PR. A new product, service, appointment or milestone calls for a news release. When you're launching a business, you may need an entire media kit: release, backgrounder, biographies, factsheet.
  • Brochures, booklets and e-booklets. Even if your business comes primarily from word of mouth, a brochure or booklet describing what you offer is a useful "leave-behind" for prospective clients. E-booklets and e-brochures can be as effective as print.

Testimonials:
  • "Amara Rose is an exceptional business coach and writer. She helped name my new change management business, developed a compelling tagline, and created web content that delivers my message in a fresh, inviting way. I have continued to rely on Amara for business letters, input on web design and business cards, and overall direction for Ocentiv. I recommend her as an invaluable resource for any entrepreneur, as well as for an established business seeking to re-brand for growth."

    –Olivier Ngueda, Founder/Chief Change Artisan, Ocentiv

  • "Since Amara began blogging for Reverse Focus and HECMWorld.com, we get three times the reader interaction and comments of the leading industry news site! And her strategic SEO has catapulted our brand to page-one ranking in keyword searches. We greatly value Amara's insightful, informative and creative contributions as they continue to build interest in our business."

    –Shannon Hicks, Vice President, Reverse Focus, Inc.

  • "Amara has a tremendous amount of energy and a deep compassion for others. She offers sophisticated suggestions, provides excellent resources, and can assist you in defining your vision and developing a rewarding career. She is also a savvy content creator who can help you brand your business and promote it online for maximum results. I am fortunate to have her in my network and enthusiastically recommend her to others."

    –Mary-Alice Brady, Founder, mosaicHUB.com

  • "As part of the website development team for PATCA, a professional consultants organization, Amara Rose crafted results-oriented content that surpassed our expectations. Project leads for PATCA members have more than quadrupled since the new site went live."

    –Helen Kennedy, Kennedy Consulting Services, and PATCA Marketing Consultant

  • "The Passive House article is REALLY nicely done! An amazing amount of technical information, delivered clearly and accurately, and the literary references take it to an entirely different level beyond its outstanding technical competence. Thank you!

    –Graham Irwin, principal, Essential Habitat

  • "My wife and I both read the entire article in NorthBay biz and we were both very impressed. You actually listened to us and presented what we said. I have been interviewed many times by local press, San Francisco press, Los Angeles press and national press. Rarely does final print reflect much of what I actually said. That was not the case this time. It was a very accurate representation of our conversation. Thank you."

    –Paul Krsek, Managing Member and Chief Investment Officer, 5T Wealth Management LLC

  • "I had struggled with writing my website for five months. The basic information was there but I felt it was dry and uninspiring. Then Amara arrived. Her penetrating questions brought forth my enthusiasm and descriptive expression. After interviewing me, she creatively and eloquently articulated the spirit and vibrancy I had not been able to convey. I highly recommend her, as both a writer and a coach. Thank you for your brilliant skill and expertise, Amara!"

    –Laisha Kneuven, Certified Ontological Life Coach

Please email us today to discuss your unique needs, or phone toll-free (in the US only): 1-800-862-0157. We look forward to helping you expand your vision.



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