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Business Alchemy

Before you can successfully focus on revenues, profits and development, you have to clarify your purpose, mission and values. Why does your business exist? What is your vision? I invite you to think in a "story-centered" way. Answer these questions thoughtfully:

• What is our signature story/defining statement?
• Is this story serving our goals/mission/vision? Is it aligned with our core values?
• Are we telling the right story to the right audience(s) at the right time?
• Do our team members know–and embrace–our story?
• Do our marketing materials support our story?
• How can our story be repositioned to generate greater results?

Together, we will evaluate your current story and align it with your vision and values to foster greater harmony, true prosperity and opportunity at every level in your business or organization.

Services offered:

• Executive and personal coaching for quantum success.
• Talks, workshops and classes. For sample topics, please see Presentations.
• Targeted marketing materials and public relations support for focused growth. Areas of expertise include:

• Content consultant. When you're ready to create your website - or upgrade an existing one - content is crucial. You need a strategy that addresses both your current and future focus. For example: what media (web pages, ezine, social media, blogs, podcasts, etc.) will you use to communicate with different audiences: clients, prospects, vendors?
• Web content development. As the web continues to evolve into a global information portal, individuals and businesses need website content that sings, serves and sells. Writing for the web is an art. Content that clearly expresses your message means your site visitors will learn what you want them to know, with the clarity to make informed–and profitable–online decisions.
• Newsletters. Newsletters are a prime marketing tool. Whether you want a print or e-newsletter, one that's succinct or lengthy, it's vital to create a cogent piece that voices your vision. Business newsletters may impart industry knowledge, while consumer-oriented e-zines often focus on a specific theme. An effective newsletter keeps your name and brand top of mind with your key audience.
• Article writing/editing. If you have a stunning idea for an article but know you're not really a writer, a seasoned freelance writer or "ghostwriter" can take your message and craft a creative, compelling story around it. And, you'll get the byline!
• News releases/media kits. All businesses need good PR. A new product, service, appointment or milestone calls for a news release. When you're launching a business, you may need an entire media kit: release, backgrounder, biographies, factsheet. This promotional material tells clients at a glance how you can best serve them.
• Brochures, booklets and e-booklets. Even if your business comes primarily from word of mouth, a brochure or booklet describing what you offer is a useful "leave-behind" for prospective clients. E-booklets and e-brochures can be as effective as print brochures and booklets.
• Book editing. Whether you've written a novel or work of nonfiction, books require editing, both for copy and content. Copyediting includes checking for spelling, grammar and style consistency. Content editing may involve researching and rewriting existing material.

• "As part of the website development team for PATCA, a professional consultants organization, Amara Rose crafted results-oriented content that surpassed our expectations. Project leads for PATCA members have more than quadrupled since the new site went live."
  
  –Helen Kennedy, Kennedy Consulting Services, and PATCA Marketing Consultant
  
  
• "I had struggled with writing my website for five months. The basic information was there but I felt it was dry and uninspiring. I had even hired a professional writer and was unhappy with the result. Then Amara arrived as an inspiration. Her penetrating questions brought forth my enthusiasm and descriptive expression. After interviewing me, she creatively and eloquently articulated the spirit and vibrancy I had not been able to convey. I highly recommend her, as both a writer and a coach. Thank you for your brilliant skill and expertise, Amara!"
  
  –Laisha Kneuven, Certified Ontological Life Coach
  
  
• "Thank you, from the bottom of my heart, for your positive energy and giftedness in helping me craft my message for my website. I was joyful working on this with you. Every time I re-read the final copy, I feel more congruent with it. It is me and I am it! It fits. You sourced my authentic self very, very well.
  
  You are very powerful in your holding of highest Source energy. What is so intriguing and magical about working with you is that you were co-creating energetically with me, which is very different from traditional coaching. We only had a few conversations, so the 'work' occurred energetically within the realm of spirit and higher consciousness. I call this being in Divine Flow.
  
  As you held this energetic container for my unfolding, the clarity began to channel through me, and we then put it into language. WOW!
  
  I get that for you, the clients you need to work with are those who are intentionally evolving and who are not living in scarcity or fear consciousness. You have to work with your clients at this level, because this is where you are most powerful!"
  
  –Nina Salveson, Transformational Coach
  
  
• "This is the first time I have ever taken the time to write to a magazine but I think yours is worth it. Over the years I have developed a habit of leafing through business magazines, ripping out the articles I want to read and putting them in a folder to read when I am on hold or have a few spare minutes. I realized, as I was going through the latest issue of Think Business, that I was ripping more than I was throwing away and filed the whole issue. Your magazine is excellent and always has to the point articles on the subjects I am interested in. Please thank your excellent staff for a job always well done."
  
  –Lynn Alexander, VP of Administration, RMA Chauffeured Transportation, Rockville, MD
  

Please e-mail us today to discuss your unique needs, or phone toll-free in the U.S.: 1-800-862-0157. We look forward to helping you expand your vision.